Branding
.claude/rules/branding.md · 0.8K
--- paths: - "apps/web/**" - "apps/mobile/**/*.tsx" - "**/*.css" - "packages/shared/src/constants/colors.ts" --- # Branding - **Primary:** Hot Orange `#FA7000` / RGB(250, 112, 0) - **Secondary:** Pure White `#FFFFFF` - **Warm Surface:** `#FFF8F2` (light orange tint for alternating sections) - **Dark Section:** `#1A1A1A` (features section) - **Tone:** Balance between fun/relatable and serious - Colors apply everywhere: app, website, merch, social media - **Never hardcode colors/spacing** — always use `@carrot/shared/constants` (mobile) or CSS vars (landing page) ## Landing Page Typography - **Display:** Bricolage Grotesque (Google Fonts, variable, weight 400-800) - **Body:** DM Sans (Google Fonts, weight 400-600) - Loaded in `apps/web/src/layouts/Layout.astro` - Mobile app uses system fonts for now (customizable later via `@carrot/shared`)